When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.The University has twelve degree-granting Schools in addition to the Radcliffe Institute for. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. Fall 2019.Master strategic marketing concepts and tools to address brand communication in a digital world.This live online program prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition.
Get more updates on the specialization at This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015.
Harvard Business School Marketing Series Of Complementary
This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.- Identify the web analytic tool right for your specific needs- Understand valid and reliable ways to collect, analyze, and visualize data from the web- Utilize data in decision making for agencies, organizations, or clientsSuccessfully marketing brands today requires a well-balanced blend of art and science. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. Successfully marketing brands today requires a well-balanced blend of art and science. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at.
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